The Unbelievably Easy Way to Create an E-book to Gain Customer’s Trust and Loyalty
Do you hear that?
That’s the sound of silence because no one is opting-in to your subscription list.
No matter how loud you shout, your competitors muffle your message.
You know your business can’t survive if you don’t do something different. You’ve got a great product or service you want to share with the world, but no one is paying attention.
Like everyone else, you’re on all the social platforms, competing with other businesses in your industry for your prospect’s attention.
But no one is paying attention to you. Potential customers lose your message in all the noise, and your post’s likes, shares, and comments stopped months ago.
So, are you offering anything of value?
I’m not talking about the products you offer or the service you give. We all know you wouldn’t be in business if it wasn’t of any use or value to others.
What I’m talking about is, are you listening to what your prospects are saying?
They are already out there online in chat rooms like Quora.com or Reddit.com, complaining or boasting about their purchased product or service.
Are you reading their message?
You know your business offers what your prospect wants. So now it’s up to you.
Will you listen and communicate with your prospects on the platform where they hang out and chat, or keep doing what’s not working and drown in the noise until you go bankrupt?
Start a Conversation with your prospect’s
I believe the problem with posting on social media is that if you are not a famous brand, it’s hard to connect with a business when you’re not communicating with one person.
Do you understand what I mean?
When a business posts on social media, it posts as an entire company and all its employees, not as a single individual.
It’s much harder to know, like, and trust you when we don’t know who you are.
When a prospect checks out your profile, they see a building, not an actual human being.
Establishing a powerful presence and building a loyal customer base on social media platforms requires consistent effort, creativity, and a deep understanding of the target audience (avatar) and your prospects’ preferences and behaviors.
While social media can be a powerful tool for businesses to reach and engage with their customers, it is not necessarily easy or guaranteed to succeed.
Let them know you want to share your expertise in an e-book
You know where your prospects are hanging out. In the chat rooms. So, respond to their posts, or ask a question to start your own conversation.
I’m not talking about platforms like Facebook. Good luck getting any kind of response there?
I’m talking about actual chat rooms.
Did you know there is a chat room for just about every niche? Amazing!
No excuses. Trust me. Your industry or niche has a chat room where your prospects hang out.
So, answer your prospect’s questions in the chat room. By answering questions it allows you to share your expert knowledge.
If your prospects like your answer or learn something new, they will check out your profile and website to learn more about you and see what else you offer.
That’s when you tell them about your free gift, which contains valuable information and answers to all their questions.
It will take some work to put the e-book together, but it will be worth it in the end when you make sales.
An e-book is an effective way for a business to establish its expertise in an industry and build trust with its audience.
With you owning a business, you know your ideal avatar and deeply understand their needs, wants, and preferences. You already understand their pain points, challenges, and problems your ideal avatar faces. And how your product or service solves those problems. So writing an e-book shouldn’t be that difficult.
Having this knowledge will help you tailor your marketing message to resonate with their needs and wants. Just use language that speaks directly to their interests and concerns.
How can I create an e-book? I explain it all below.
An e-book is one of the best business opportunities online…
Creating an e-book costs virtually nothing, only your time, and the profit potential is enormous!
You can create an e-book for next to nothing and sell it for 100% profit! What’s more, for the first time, anyone dedicated enough to write an e-book can get published without all the barriers of the traditional publishing house route.
There’s an e-book inside everyone. And yours is based on what you already know.
After all, you’re unique, right?
You have knowledge other people don’t have… things people would pay to know or opt-in to your contact form on your website or blog to learn.
Make Your Knowledge Sell, Or Generate Leads!
How long have you been in business? 5, 10, or 20+ years? You’ve learned so much in that time that you don’t realize how much you know! People will pay or opt-in for a lifetime of information!
Create A Step-By-Step “How To” Manual That Others Would Find Invaluable.
What is your solution? How does your product solve or fix your prospect’s problem (s)? (Remember: Most people cannot, or will not, fix the problem themselves. They will hire your services or buy your product as their solution.) Present and promote your knowledge correctly; others will pay or opt-in to learn.
All you need is some guidance and a plan of action that you can follow to create your own e-book.
So! Let’s Get You Started Right Now…
What are you an expert on? What do you know others would pay or opt in to learn? These are the questions you need to ask yourself before creating your e-book to give away or sell.
Once you know the answers, the next step is building your e-book.
E-book Design Components
- Format
- Color Scheme
- Cover
- Table of Contents
- Chapters
- Images
- Links
- Headline
Format
There are dozens of formats to choose from to make your e-book. However, PDF is the best option for creating a simple e-book because it gives you the opportunity of images, headers, footers, etc.
The most sophisticated form is multimedia. This allows you to incorporate advanced computer language that gives you endless options.
The downfall of this is that it is for advanced computer programmers only. For a beginner to learn multimedia e-book design, it would be a waste of time. My recommendation is to use the PDF format.
Color Scheme
This is the most straightforward part of the whole e-book creation process.
Don’t spend a lot of time on the color scheme. Plain black text on a white background works best, with a few images strategically placed throughout the e-book.
You can watermark your logo on every page if you want to get fancy. Don’t waste time on this process. Just make sure you focused on your written message.
Creating a Cover
Creating a cover is one of the major components of an e-book design.
A poorly designed cover can be a huge turnoff to your readers.
It’s essential to create a cover that is pleasing to the eye and expresses your content.
We, as human beings, are very much focused on first impressions.
For cover options, you can go two routes. There is a wealth of free e-book cover creators available online.
I recommend this for beginners. The other option is to hire an e-book design specialist to create a cover for you. Although this service is relatively cheap, it takes a while to complete the job.
Table Of Contents
Every e-book should have a table of contents. Especially for any e-book over 15 pages, divide it into chapters.
For any e-book that is over 15 pages, divide it up into chapters. Therefore, it should contain a table of contents.
A table of contents provides a neat, organized, and convenient way to navigate the text so people can see exactly what information drove them to download your e-book.
Chapters
If your e-book is longer than 15 pages, which it should be if you are actually going to sell it for a profit? Not so important if it’s a free giveaway on your website. Divide the e-book into well-organized informative chapters.
Each chapter should contain content related to each other throughout the e-book.
Try to achieve a good balance of content throughout each chapter. If it’s a “5 Step” or a “How to” e-book, make sure each step or process goes in sequence.
Images
No matter what subject you are writing about, images should be a big part of your e-book design.
Images are easy on the eyes and should provide a visual image of the relevant information to back up the content of what is being discussed on each page.
That means it is optional to place an image on every page. However, you want more than one image per ten pages.
The best practice is to average one relevant image every three or four pages. You want to achieve a good balance in your e-book.
You want to balance chapters, images, and subjects well.
Links
This is one of the most controversial components of e-book design.
Including affiliate links as part of your e-book design is a matter of opinion.
Many experts say you should only place links in your e-book to non-affiliated websites that help your visitor gain more knowledge.
If they have paid for your e-book, trying to earn further commissions from them is unprofessional and hurts credibility.
However, if you have an excellent-selling e-book that provides top-notch content, why would you not place affiliate links within the text of the e-book?
You would lose thousands of dollars in affiliate commissions. It may not affect your long-term success, but it might.
Headline!
The headline is the most crucial aspect of your e-book to get anyone to opt-in, buy your e-book, or give you their email address.
A headline should address the people you wish to reach. Your target market. (Avatar).
All of us depend on the headline to point out what we desire to read and connect with.
You should write the headline last once you have written all the content.
You also find that you will go back and re-write your first chapter to make the e-book more interesting to read.
Whenever I need to write a fantastic headline, I often consult “The 100 Greatest Headlines Ever Written.”
Consult “The 100 Greatest Headlines Ever Written,” and they will inspire you to write your eye-catching headline.
Final thoughts
Instead of charging for the sale on your website or social platforms, why not ‘pre-sell’ your customer to gain trust first with a free e-book, which provides authoritative and valuable information to answer your prospect’s troubling question?
Your e-book can help you build up your prospects’ enthusiasm and narrow their options so that by the time they reach the end, it will convince them to buy from you and click through to your site or blog to place an order.
Also, an e-book can serve as a valuable lead-generation tool. By offering the e-book as a free download in exchange for contact information, a business can capture the contact information of potential customers interested in their industry or services.
This allows the business to build a targeted list of leads who have already shown an interest in what they offer.
Overall, writing an e-book can help a business establish its authority in its industry and generate valuable leads, making it a worthwhile investment.
Remember, the key to successfully marketing a product to your ideal avatar is to understand their needs, wants, and preferences and to communicate the unique value of your product in a way that resonates with them.
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