Search Engine Optimization for Copywriting Without Losing Readability
SEO copywriting is a significant factor in achieving excellent search engine ranking. Yet, many times, website owners think that all they have to do is incorporate keywords in page tags and include some keyword mentions in their articles.
While SEO copywriting is simple, writing for search engines is more complex.
“Search engine optimization copywriting,” or SEO, is a method of writing viewable or easily scanned text on your web page which is very acceptable and readable for the internet user and targets specific search terms, having the purpose of ranking high in search engines.
“SEO Copywriting” optimizes and enhances other on-page components for targeted search terms, namely the title, the description, keywords tags, alt text, and headings.
Search engines require and look for original content pages rather than additional pages designed solely for attaining high rankings; this is the concept of “SEO copywriting.” Search engines may not likely consider SEO pages with undesirable copywriting content.
But, your site’s content must follow good marketing standards and interact significantly with your visitors because excellent “SEO copywriting” acknowledges that humans make the purchasing decisions and are not ‘spiders.”
We recommend that your content comprises about 250 words that are viewable per page, having a maximum of two targeted keywords or search terms located strategically inside the text and in other on-page components.
Good quality and informative copywriting content is the foundation of a website to be successful. A well-developed and constructed content page is essential for effective website content and can considerably affect your keyword ranking approach. Good content and an excellent website setup will direct your visitors to what they desire while collecting or inquiring about information on your website.
Always remember that internet surfers do not “read” your content all the time, but their tendency is to scan through the page, searching for prominent and attractive sentences and words. To magnetize your visitors, you need to write interesting and captivating content and scannable content.
When a prospect visits your site searching for a service or product, it’s because they find your information educational and helpful; thus, it depends on the quality of your content and what type of information you supply your visitors that determines whether they stay or leave your website. Content-rich in keywords will leave an enduring impression on your SEO campaign.
Here are a few guidelines for writing good-quality SEO content:
- Understand and determine your “key phrases” before you write. If you know the “key phrases,” you can construct a flowing stream of ideas. Returning and then editing an existing copy to reach higher keyword concentration can be an arduous task which often results in fragmented sentences, complicated statements, and a composition that is stiff sounding.
- Know who your target audiences are. It would help if you determined your target clients before writing your content so that you can address them adequately. You can only write good quality, informative, and persuasive content by knowing your visitors’ requirements, problems, and needs.
Your content should offer a solution to their problems, and you need to identify that problem before determining a solution.
- Incorporate your “key phrases” in the headline and sub-headlines. Almost all search engines believe a headline is a significant part of your copy, so the text that comprises the headlines bears additional effect.
When you make headlines, construct them so they also carry the keyword you used in your content. When you make bold headlines and incorporate them in “<H1>” or “<H2>” tags, they will catch the search engine’s attention. Also, note the “HTML encryption for your title.
- Scatter or distribute your “key phrases” all throughout the body of your article correctly. To do this effectively, focus on just a maximum of three primary keywords and let them naturally flow in your writing.
There is what is called a “3 percent guideline,” which states that 3 percent of the words in your article must be “keywords.” However, note that this is only a guideline; do not ruin an excellent piece to achieve the three percent guideline by insisting on the keywords in sentences that do not fit just to achieve the “3 percent guideline.”
SEO copywriting specifically targets writing online, which differs greatly from the literature or storybook writing style.
There is more to web copywriting than merely writing well. Remember: Effective web copywriting and the keywords ‘search engine optimization” mean the same thing.
