Web Content Creation and Other Online & Offline Services
Web Content and Other Online Copywriting Services
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Site Content Audit and Report $1,000-$2,500
Boost search rankings and conversions by finding gaps, opportunities.
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Keyword Research $500-$1,500+
Identify top keyword opportunities in Google, etc. on specific topics.
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Home Page Content: SEO and Sales-conversion Copywriting $1,500-$3,000
Set the stage for a great site experience that prompts conversions.
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Category Page Update: SEO and Sales-conversion Copywriting $250-$1,000/page
Rewrite the main web pages, such as About, Services, Subscribe.
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Product Page Update: SEO and Sales-conversion Copy $100-$250/page
Generate more traffic and sales for each specific product or service.
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Order Page/Shopping Cart Sequence $400-$800
Reduce abandon rates due to confusion or too many steps.
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New Page: SEO and Sales-conversion Copy $500-$1,250/page
Use professional, compelling copy for all new products and services
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Banner Ad or Text Ad $250-$1,000
Drive the most visitors to specific discounts or other promotion pages.
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Lead-Gen Landing Page $500-$1,500
This short-copy “squeeze” page can bring in massive leads and sales.
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Microsite $3,000-$7,000
Boost sales on a super-specific website containing 2-5 pages.
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Article $250-$1,000
Bring in SEO traffic with helpful content that’s 1,200-2,000 words.
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Editorial Piece for Newsletter $200-$500
Usually shorter than SEO/content articles, about 600-800 words
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“How-to” Guide or Tour $500-$1,000
Provide helpful guides explaining how a product, service, or site works.
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Press Release $500-$1,000/ release
Get attention from the media and drive additional site visits.
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Blog Post $150-$800/post
Single, topic-specific blog posts, written for readers and SEO.
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Blog Editorial Calendar and Post Series $500-$800/ calendar $150-$800/post
Continuously generate new traffic with ongoing, strategic posts.
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Long-Form Video Sales Letter (VSL) $5,000+ based on length/VSL
This long-form online sales video may be 20 or even 45 minutes long
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Short Online Video Script $500-$1,500+
1-5 minute “explainer,” demo, how-to, case study, testimonial, or short VSL.
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Podcast Script $500-$1,000/# minute
Make the most of this medium with captivating scripts/copywriting.
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Case Study $1,200-$2,000
Offer problem-solution-outcome stories featuring a product or service.
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White Paper (Special Report) $2,000-$7,000
Attract email sign-ups/new leads with valuable, downloadable reports.
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Ebook $2,000-$7,000
Provide highly useful information to customers via electronic guides.
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Autoresponder/Funnel Emails (Series) $100-$1,000/ per email
Deepen customer relationships and/or drive follow-up purchases.
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Stand-alone Email $250-$2,000
Reach out and grow sales with special promotions, invitations, more.
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E-newsletter/E-zine $800-$1,500
Maintain customer loyalty with regular issues filled with tips and offers.
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Pay-Per-Click (PPC) / Adwords Campaign $75-$350/ per ad
Break through search clutter and drive traffic to specific online sales / landing pages.
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Complete Site Re-Design W/Copywriter Overseeing Content Flow $2,000-$5,000 for Copywriter role
Ensure excellent usability, SEO, and messages in a site re-design. (Separate from page writing.)
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Teleseminar/Webinar Script $1,500-$3,000
Ensure a smooth, successful presentation with a great script and slides.
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Social Media Management: Facebook, Twitter, and More $1,000-$2,000 per month
Consistently grow with posting/monitoring 1-2 hours/day, 5 days/week.
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Social Media Ad Campaign $500
Social Media Ad Campaign
Offline Copywriting Services
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Direct Mail: Sales Letter Package $1,500-$5,000+
Letter, envelope, order device for subscription/information/product promo, backend promotion, acquisition list.
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Direct Mail Newsletter-Style Self-Mailer $750-$2,500
Grow leads, sales, registrants, etc. with an engaging piece
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Direct Mail: Postcard or Double Postcard $750-$1,500
Stay in the “keep” pile of mail and prompt action.
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Brochure (3+ panels) $750-$1,500/per page
Succinctly and clearly explain how a product/service benefits prospects.
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Advertorial $800-$1,500+
Position a product/service as THE solution via a magazine-style article.
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Radio Commercial $1,200-$1,500
Stand out with a clever concept and copy for a 30 or 60-second spot.
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Coupon $250-$500/coupon
Stand out and drive sales with appealing coupon promotions.
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Proofreading/Editing $35-$75/hour
This valuable skill helps companies avoid errors before publishing content
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Event Materials $1,000-$3,000+
Make an impression at sales meetings, awards banquets, etc.
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Speech Writing $3,000-$5,000+
Get a standing ovation at business gatherings, fundraising dinners, etc.
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Ghostwriting a Book $5,000-$10,000+
Have a writer prepare an excellent memoir or business book.
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How-to Guide (such as a Buying Guide) or “Tips” Booklet $500-$1,000+
Hand out helpful printed guides and booklets to customers.
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Welcome Packet $2,000-$5,000+
Help members/subscribers understand all the benefits and how-to’s.
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Copy Critique $400-$1,200
Strengthen results with a professional review and recommendations.
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Collateral Audit $100-$200/hour
Review company materials (all channels) to drive consistent results.
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Marketing Strategy, Planning, Consulting $100-$200/hour
Improve outcomes with a fresh look at various marketing approaches.
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